B: Bottom-Up - Company & Industry Analysis

  • What is cheap/rich among companies' securities?
  • Where does company fit in competitive space? What industry advantages, challenges?
  • Are company securities cheap or rich to it's peers?
  • We value all securities in companies capitalization

R: Revaluation Catalyst

  • Given valuation, what expedites revaluation?
    • Hard events, plausible, foreseeable and probability-weighted

A: Actors (Interested Parties) Assessment

  • What's in the financial self-interest or the varied constituents?
    • Management, shareholders, bondholders, competitors, vendors, etc
  • How would predicable possible behaviors influence outcomes?

C: Capital Structure Valuation

  • Are there intra-capital arbitrage opportunities? Inter-creditor issues?
    • Dig deep into Credit Agreements, Indentures to unearth opportunities
    • Where is most attractive risk-adjusted return in company capitalization?

E: Externalities, Exogenous Factors - Macro, Process, Technical, Legal Considerations

  • Macro or geopolitical matters weigh on investment thesis, trading levels?
  • Who's buying, selling, why?
  • What are critical calendar dates that can impact trading levels to determine optimal entry or exists from investments; influence sizing of positions?

Lupoff Family Office - Investing Philosophy, Strategies 

LUPOFF's Proprietary

BRACE Methodology

​BRACE: To make steady; secure against pressure or impact


  • "Traditional" is better described as "amoral" investing. Take a stand with your capital - money is a tool
  • There is no trade off between market returns and social/environmental impact unless choosing to be a "catalytic" investor
  • We invest in public securities (equities, fixed income) via ESG/GC screens, omitting extractive industries, among others
  • ​We make targeted investments for impact, via outside managers, self-identifying as "impact", and demonstrating market returns and measurable impact
  • We care about social justice and inequality, climate action and financial inclusion
  • ​The Lupoff Family Office invests in the 47 poorest countries via partnership with the United Nations Capital Development Fund.

Lupoff Friends and Family Interests

A single family office investing for Friends and Family – not accepting outside investors, now in-house team managed

•We invest with the objective of a 100% Impact Portfolio

  • Public Equities and Fixed Income (Socially Responsible Investing) are first evaluated and scored, via our proprietary screening tool for:
    • ​​ESG - The public company's assessment of record and disclosure related to Environment, Sustainability and Governance
    • GC -   A normative assessment of the company based on the four core principles of the United Nations Global Compact ("GC"): human rights, labor rights, the environment and anti-corruption
    • This is lower "intentionality" investing, that is, seeking to do no harm, favoring better corporate stewardship, sustainability and those that benefit people and planet
  • ​Private Investments via Third Party Impact Funds, seeking market financial return plus measurable social/environmental impact, presently favoring:
    • Early stage investment in managers that are women and/or people of color
    • With social/environmental objectives that coincide with Family Impact Objectives
    • This is higher "intentionality" investing - seeking to drive capitalization versus "crowding out" other  capital